Is Travel Powerhouse Stock BKNG Running Out of Runway?
Booking Holdings (BKNG) dominates the online travel agency space with unrivaled global reach and a high-margin, asset-light business model. Its stock has surged 13% year-to-date and nearly 200% over three years, reflecting strong market confidence.
Yet the stock's premium valuation introduces vulnerability. Even minor earnings disappointments could undermine near-term sentiment. While structurally sound, BKNG's investment case now hinges on flawless execution to justify its lofty multiples.